Tips on navigating the moderator’s minefield

The role of a panel moderator is fraught with pitfalls. These are three of the most common complaints that surface in our sessions on panel and moderator skills.

  1. Setting the wrong tone – starting with low energy or with a rambling introduction makes it OK for the panellists to speak the same way. A sharp start raises the bar for all.

  1. Letting one panellist dominate – the audience wants to hear a range of voices and the combination of a dominant panellist with a weak moderator is a huge turn off. Moderators need to have the confidence to enforce good ground rules.

  1. Ignoring the audience – industry panels often involve a handful of people who know each other. But letting a clubby atmosphere set in risks alienating the audience. A good moderator serves the audience first and the panel second.


Contact us if you think we can help prepare your executives for a panel event

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Communication Means Limited 
Warnford Court, 29 Throgmorton St,
London EC2N 2AT

Email Helen:
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About us


helenlucasHelen Lucas helps leaders and senior managers use communication to build more effective relationships with colleagues, clients and other stakeholders, including the media.


jeremy adamsJeremy Adams is an experienced communications advisor and coach to business executives, non-profits and politicians.


Our approach


All our small group workshops and one to one sessions are structured with rigour, but low on theory and designed to engage sceptical participants.

Our sessions are fast-paced and challenging, with extensive use of video rehearsal and feedback. Participants will learn to distil and disseminate their key ideas using our proprietary message development tool.

We adapt the sessions according to the ability and requirements of the executives – and according to specific upcoming communication challenges, which we can plan for in the pre-session call.